If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. –- Jeff Bezos, CEO, Amazon
As many of you know, I send out a weekly Words for the Week to family and friends. It started as a way to spend time praying for my family, friends and faith partners and share with them some nugget of encouragement for the week. Sometimes it’s a sentence. Sometimes a paragraph. Sometimes a story. I’ve discovered each one had a special meaning to some one at some time. The message just resonated with them at just the time they needed it most. I never know who until after the fact.
And sometimes, the message is for me.
As I started sending out the message this morning, I couldn’t figure out why I was attracted to this statement. Most of my family and friends are not in retail or service where customer feedback is essential. As I got closer to the end of my list, I realized the key phrase wasn’t in its entirety or its beginning. It was the end sentence. Word of mouth is very powerful.
That isn’t just a business truth … it’s a life truth. What we say, what we endorse, what we share is very powerful. And if people trust us, it becomes even more powerful.
That’s why we have to be on our guard with what we say and how we say it. But it also emboldens us to share our stories within our sphere of influence. Our stories might contain the nugget someone needs to move forward or give them (hopefully) encouragement when it’s in short supply in their lives, to affirm them, sometimes even maybe to caution them.
When I first started this mission, it basically was to lift up my wife daily. It expanded to family, then friends, then faith partners. Daily I send them a message and cartoon. Weekly it’s generally a little deeper and more time-consuming because it’s not just a message, but a prayer for them, asking God to meet them where they need Him most.
When I started my “words for the week” way back yonder, it wasn’t to get anything back. It was just a way to pray for my family and friends and give them a little encouragement. And the ministry has grown over the years, from five to 10 to around 25 and now hovering close to 100. And they do give me feedback, telling me when the message was just “right.” It started with a simple e-mail and now includes Messenger. Now we have Facebook, Instagram and more technologies I’m not even aware of to share our words and experiences. Word of mouth is very powerful.
My “words” experience also was a key impetus for starting this blog, 680 posts back over the past almost five years. I hoped — and hope — to give a little encouragement as we journey through life. And I am always amazed when my new audience gives me feedback, telling me when the message is just “right.”
You can do it too. We all have a story to tell. Share something of importance and uplifting to you with your family. Put the words in the hands of the Lord and let Him guide you and bless them. Watch in awe as your small circle ripples. Word of mouth is very powerful.
THOUGHT TO REMEMBER: When you feel like life has knocked you around and pushed you down to your knees, you are in the perfect position to PRAY!!!